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Recruiting more help for the college search

October 1st, 2009

From the audience of a recent presentation I made on evaluating college campuses, 90 faces were turned in my direction, listening intently. Their questions were not unusual for those involved in the college selection process: What do we look for when we tour? How do we assess a college’s fiscal health and its leadership? What will be important to convey to students?

This particular audience, however, was not filled with parents of college applicants, but with adults contemplating a new career direction in educational consulting. They came to Swarthmore College in Pennsylvania to learn more about the field, and this session was part of a four-day workshop presented by the Independent Educational Consultants Association, a professional association that sets the standard for ethics and competence in the field.

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