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College scholarships: Show them the money

November 15th, 2011

by Jane S. Shropshire, Lexington, KY – Imagine that you are a college admission dean charged with enrolling a freshman class. Your goals are attracting a certain number of students, achieving targets for quality measures such as GPA and ACT, factoring in diversity, and doing all of this within a prescribed budget.

Now imagine that you’re a hiring official for a large company. Certain jobs require special skills or characteristics, and the candidates you want may have plenty of other choices. You, too, have targets to meet and a budget to consider.

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